Although the book focuses on the action figures, it also looks at the figure-related items, Kenner’s marketing material to dealers and merchants, and even in-store displays that helped advertise and showcase the action figures in the stores. This 268-page book contains a wealth of factual details and is supported with over 900 color photos of the actual toys. Many one-of-a-kind items are showcased including early drawings and mock-up packaging designs thus providing some insight to the preproduction process.